Hi, I'm Nigell LaY

Hi, I'm Nigell LaY

I design Clarity -> Complex System

I design Clarity -> Complex System

I design clarity into complex system

Based in Taipei, Taiwan
Born in Penang, Malaysia

Based in Taipei, Taiwan
Born in Penang, Malaysia

Passionate digital designer focused on
clarity, structure & user-centered design

Passionate digital designer focused on
clarity, structure & user-centered design

//About Me

  • Specialise in translating business and user needs into clear, scalable and system-ready UI/UX solutions.

  • Skilled in leading UI architecture, shaping information hierarchy and ensuring cross-device consistency across diverse product lines.

  • Proven success in collaborating closely with engineering, PM and marketing teams to deliver actionable, user-centred outcomes.

20+

Completed Projects

20+

Completed Projects

20+

Completed Projects

20+

Completed Projects

3+

Years of Experience

3+

Years of Experience

3+

Years of Experience

3+

Years of Experience

//PORTFOLIO

FEATURED WORKS

Lead UI

Competitor Analysis

UI Flow

UI Design

Legibility Test

Lead UI

Competitor Analysis

UI Flow

UI Design

Legibility Test

Lead UI

Competitor Analysis

UI Flow

UI Design

Legibility Test

Descent X50i

Descent X50i

Descent X50i

Connect IQ Monetisation

Connect IQ Monetisation

Connect IQ Monetisation

Strategy Planning

Market Research

Price Planning

Execution

Connect IQ Monetisation

Connect IQ Monetisation

Connect IQ Monetisation

Strategy Planning

Market Research

Price Planning

Execution

Connect IQ Monetisation

Connect IQ Monetisation

Connect IQ Monetisation

Strategy Planning

Market Research

Price Planning

Execution

Connect IQ Monetisation

Connect IQ Monetisation

Connect IQ Monetisation

Walkr Asteriod System

Walkr Asteriod System

Walkr Asteriod System

User Interview

UI Design

Strategy Planning

Walkr Asteriod System

Walkr Asteriod System

Walkr Asteriod System

User Interview

UI Design

Strategy Planning

Walkr Asteriod System

Walkr Asteriod System

Walkr Asteriod System

User Interview

UI Design

Strategy Planning

Walkr Asteriod System

Walkr Asteriod System

Walkr Asteriod System

//Services

WHAT I DO

USER RESEARCH & STUDY

Research Planning & Strategy

Competitor Analysis

Persona

User Interviews & Surveys

Usability Testing

USER RESEARCH & STUDY

Research Planning & Strategy

Competitor Analysis

Persona

User Interviews & Surveys

Usability Testing

USER RESEARCH

Planning & Strategy

Competitor Analysis

Persona

Interviews & Surveys

Usability Testing

USER RESEARCH

Planning & Strategy

Competitor Analysis

Persona

Interviews & Surveys

Usability Testing

UX DESIGN

User Flows

Journey Mapping

Wireframes

UX Writing

Content Hierarchy

Information Architecture

UX DESIGN

User Flows

Journey Mapping

Wireframes

UX Writing

Content Hierarchy

Information Architecture

UX DESIGN

User Flows

Journey Mapping

Wireframes

UX Writing

Content Hierarchy

Info Architecture

UX DESIGN

User Flows

Journey Mapping

Wireframes

UX Writing

Content Hierarchy

Information Architecture

UI DESIGN

UI Visual Style

Layout Concepts

Design System & Maintenance

Style Guides

High-fidelity Prototyping

Micro-interaction

UI DESIGN

UI Visual Style

Layout Concepts

Design System & Maintenance

Style Guides

High-fidelity Prototyping

Micro-interaction

UI DESIGN

UI Visual Style

Layout Concepts

Design System & Maintenance

Style Guides

High-fidelity Prototyping

Micro-interaction

UI DESIGN

UI Visual Style

Layout Concepts

Design System & Maintenance

Style Guides

High-fidelity Prototyping

Micro-interaction